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Corporate Hotel Programs Evolve Amid Market Complexity, Cost Pressures and Rising AI Adoption 

ByFintan Hastings

New GBTA-Radisson Hotel Group research reveals shifting priorities, increased AI use and persistent challenges facing travel managers in driving hotel program compliance Corporate travel managers continue to adapt their hotel sourcing strategies in response to changing global market dynamics, the rapid adoption of artificial intelligence (AI), and evolving program priorities, according to new industry research from the Global Business Travel Association (GBTA) in partnership with Radisson Hotel Group. Based on a survey of corporate travel managers across North America and EMEA, the study explores…

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Air Passenger Rights: GBTA Welcomes Landmark Agreement and Calls for Clear and Consistent Implementation Across Europe 

ByFintan Hastings

Landmark political agreement at EU level preserves compensation rights whilst strengthening passenger information and claims during travel disruption  Brussels, Belgium (16 June 2026) – The Global Business Travel Association (GBTA) welcomes the agreement reached this week on the long-awaited reform of EU air passenger rights rules, marking an important step toward greater clarity for travellers, businesses, and the wider travel ecosystem.   Over the past years, GBTA has supported a clearer…

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GBTA Welcomes New EU Measurement Framework for Transport Emissions 

ByFintan Hastings

Brussels, Belgium (29 April 2026) −The Global Business Travel Association (GBTA) welcomes the final approval of the CountEmissionsEU Regulation by the European Parliament yesterday. This new law establishes a consistent and accurate methodology for calculating emissions from transport services, including air and ground transport. This initiative is critical for business travellers, as it will help them make more sustainable choices by enabling them to compare the carbon footprint of their trips across providers and modes…

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GBTA Welcomes EU Approval of Package Travel Directive and Exclusion of Business Travel

ByFintan Hastings

GBTA welcomes the approval of the revised Package Travel Directive by the European Parliament today and strongly supports the exclusion of business travel from its scope, a provision that ensures corporate travel services will not be subject to regulatory obligations designed for the leisure travel sector.   This outcome represents an important recognition by EU policymakers of the distinct nature of business travel and responds to longstanding industry calls for legal clarity. Business…