GBTA Wisconsin Annual Event – GTP Credit Approved

Join us at the American Club in Kohler Wisconsin January 13-14 for an engaging two-day event hosted by GBTA-Wisconsin. This annual conference blends insightful sessions on emerging travel trends, technology, and leadership with valuable networking opportunities. From motivational keynotes and interactive discussions to industry updates and a silent auction, the event offers a dynamic platform for learning, collaboration, and professional growth in the corporate travel space.

Tuesday, January 13th
Registration begins at 12:00PM

1:00- Direct Session-This session provides an in-depth overview of key travel policies, preferred supplier guidelines, and booking best practices to ensure a smooth and cost-effective travel experience for associates. This session highlights essential procedures, tools, and resources to help you navigate corporate travel confidently and compliantly.

2:00-3:00 – Exploring GBTA Opportunities (WINIT, Ladders and MORE!))

3:00-3:15 -Break

3:15-3:45 Richard Rytman-Director of Corporate Security-Kohler Co
Corporate Traveler Safety

5:00-8:00 Silent Auction

Dinner at Horse and Plow (On your own)

Wednesday, January 14th

7:00-8:00 Breakfast

8:00-8:10: President Remarks/Welcome Opening Session

8:10-9:00 Billy Brimblecom- Keep Moving Forward

Billy’s presentations are highly engaging, blending powerful storytelling with humor and practical applications. His unique background provides credible examples that will resonate with correctional professionals facing daily leadership challenges.

Resilient Leadership Under Pressure - Maintaining team focus during high-stress situations and organizational disruption
Turning Adversity into Opportunity - Transforming unexpected challenges into breakthrough innovations
Building Authentic Team Connections - Creating unshakeable team alignment and trust in demanding environments
Adaptability and Quick Decision-Making - Using improvisation principles for effective leadership when circumstances change
Leading with Purpose - Maintaining core values while navigating complex organizational change
9:00-9:15 Break

9:15am-10:30a Tahnee Perry-AI Strategy & Implementation Advisor- Interactive Session (AI in Travel)

10:30-10:45 BREAK

10:45-11:30 Fred Bowen: Content Chaos in Corporate Travel

A look into the current status of Airline content distribution. This would include a closer look into the various options available to corporate travel managers when sourcing content. Additional information on the current status of NDC, and other potential disruptions which could involve AI.

Key Takeaways:

A better sense of what options are best for your specific corporate travel program needs.
The associated potential impact of each option
What the future holds for travel content and what should I keep an eye out for.

11:30-12:45 Serve Lunch, Sponsor Presentation, Sponsor Presentation, GBTA-Wisconsin Business Meeting

12:45p-1:00p BREAK

1:00p-3:00p Dr. Mark Taylor – What a Long Strange Trip It’s Been- Managing Across the Generations

Successfully navigating and managing with our coworkers, travelers and travel partners requires being able to understand, motivate and communicate effectively with everyone in the workforce, from each generational group. This session will address the most current generational characteristics, issues and dynamics with immediately applicable and impactful recommendations for being an effective leader, and in developing the most productive and positive working environment. Takeaways/ outcomes 1. Generations in the workplace illustrate and reflect larger social changes 2. Each generational cohort brings valuable perspectives, and leadership needs to the workplace. 3. The leadership needs of younger workers are often incongruent with managers’ experiences and preferences.

3:00p-3:15p- Wrap up & prize drawings