GBTA | Tennessee Rise to the Challenge: Making the Business Case for Sustainable and Resilient Travel – GTP Credit Approved

GBTA | Tennessee

The global conversation on climate action is shifting – and in some places, even slowing – as governments cut back on commitments and incentives. Yet for companies, the business case for sustainability in travel remains stronger than ever. The challenge now is to stay the course, prove the value, and drive progress even when external pressures waver.
Join us for an energizing discussion featuring Delphine Millot, Managing Director of the GBTA Foundation. Together, we’ll explore how organizations can continue to build and strengthen the case for sustainable and resilient travel – not only because it’s the right thing to do, but because it delivers measurable business results.

You’ll gain:

• Actionable insights on measuring ROI and communicating impact to stakeholders
• Industry-tested best practices for scaling sustainability in travel programs
• A first look at early results from the GBTA Sustainability Acceleration Challenge
• Interactive discussion with peers on what’s working – and what’s next
This isn’t just another talk on “going green.” It’s your chance to connect, challenge assumptions, and leave with the tools and inspiration to keep sustainability front and center in your travel program – because progress makes business sense.