Why ROI matters in M&E Now More Than Ever

10:30 AM Mumbai | 1:00 PM Singapore | 2:00 PM Tokyo | 3:00 PM Sydney

Understand why ROI matters in today’s M&E landscape and pick up practical ways to measure ROI in various ways to demonstrate the true value of meetings/events. Hear from our panel of event professionals who can share some of their success stories, their insights and advice on how to and the dos and don’ts.

Principaux points à retenir :

• Understand why ROI matters in today’s meetings & events landscape
• Learn practical methods to measure both tangible (e.g. lead generation, conversation tracking, attendee engagement) and intangible ROI
• Gain insights through real case studies
• Discover how to align event goals with broader business objectives

Expert Panel:

Modérateur:
Hida Khalid is an accomplished hospitality executive with over 18 years of experience in the hotel industry, including more than a decade in senior sales leadership roles. Currently serving as Director of MICE for Asia Pacific at Hilton Worldwide Sales, she leads strategic initiatives across APAC. At Hilton, she plays a pivotal role in forging impactful partnerships with global and regional stakeholders, consistently delivering innovative and tailored solutions that meet evolving client needs. A Certified Incentive Specialist and graduate of the National University of Singapore, Hida is passionate about shaping the future of MICE in APAC and creating exceptional experiences that leave a lasting impact.

Panellist:
Donna is the Regional Brand, Marketing and Communications (BMC) Leader for EY in Asia East, as well as Asean and Singapore. She leads the development and execution of integrated brand, marketing and communications B2B strategies to support organizational and business growth plans. She advises leadership on a globally connected strategy in engaging internal audiences and external buyers, and advocates functional transformation through innovation and Martech. She also co-leads the flagship EY Entrepreneur Of The Year awards program in Singapore, among several other key market programs. She has 25 years of experience in brand and events marketing, public relations and strategic communications for both public and private sector organizations spanning tourism, hospitality and professional services.

Panellist:
Isaac Yeo is a seasoned MICE industry leader with 15 years of Meetings & Events experience, currently leading Travel and Events for BCG across Southeast Asia. He has championed innovation through the successful adoption of an Online Booking Tool (OBT) and the strategic optimization of travel behaviors, driving significant cost efficiencies. In addition, he plays a key role in delivering high-profile internal leadership events involving C-suite stakeholders. Earlier in his career at AMEXGBT M&E, Isaac spearheaded the deployment of transformative Strategic Meeting Management (SMM) programs for major pharmaceutical clients, achieving measurable savings and enhancing operational excellence.

Panellist:
Simone Seiler, Global General Manager, FCM Meetings & Events

GBTA Members: FREE
Non Members: $25 USD