GBTA Global Advocacy Newsletter – January 2026

Welcome to 2026! I hope you had an enjoyable holiday and have enjoyed a smooth transition back to work. I personally enjoyed my time off exploring new destinations and basking in the warm sunshine on ship decks and beaches. Recharged, we are jumping into the new year and if January is a precursor, it is on!…

GBTA Global Advocacy Newsletter – Year In Review 2025

Across the U.S., Europe, and Canada, GBTA advocacy delivered real results that make business travel faster, more resilient, and more reliable. Read the newsletter to learn about our key policy wins from the past year that directly support the needs of travel managers, suppliers, and the travelers they serve.

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Global Business Travel Professionals Signal Stronger Confidence But Also Constraint Heading Into 2026, According to Latest GBTA Poll

New industry poll points to stable-to-rising travel spending and volume, with affordability, traveler safety and cross-border concerns poised to shape the year ahead Global business travel professionals are cautiously optimistic as the industry enters the year ahead ─ despite concerns over balancing travel budgets with costs, traveler safety and satisfaction, and potentially stricter U.S. border…

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Building Confidence, Community, and Careers: Reflecting on the Impact of Mentorship

In this feature series, GBTA’s Board of Directors share their perspectives on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is Laura Choules, Senior Director Global Sales, EMEA, at Global Hotel Alliance.  Mentorship — have you ever stopped to consider just how powerful this one…

Reflections on 2025 and Aspirations for 2026—Strengthening Connections and Driving Progress

In this feature series, GBTA’s Board of Directors share their perspectives on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board Vice President Alison Rogan, Head of Travel, Events and Expense Management at HSBC.  As we close 2025, I’m proud of what we…

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The SAF Playbook Webinar Now Available On Demand

Our recent webinar, The SAF Playbook: Lessons from Corporate Sustainability and Travel Teams is now available to watch on demand. The session brought together corporate travel and sustainability leaders to address critical questions shaping the future of Sustainable Aviation Fuel (SAF) adoption. Speakers shared firsthand experiences on building the business case for SAF, engaging suppliers,…

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Clearer SAF Rules Could Unlock Corporate Travel Emissions Reduction

Reducing emissions linked to aviation is challenging. Unlike road transport for example, there are no scalable alternatives such as electric alternatives today; making Sustainable Aviation Fuel (SAF) is the only viable near-term technology solution.   Many roadblocks however remain to make SAF affordable and available at scale. GBTA’s latest Acceleration Challenge results show that only 15%…

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GBTA Urges Support for “Securing America’s Fuels (SAF) Act” Among U.S. Policymakers

GBTA applauds today’s introduction of the “Securing America’s Fuels (SAF) Act” in the U.S. House of Representatives which would restore the full value of the credit for Sustainable Aviation Fuel and extends related 45Z tax credits through 2033. GBTA, as well as the SAF Coalition, sent letters to key U.S. policymakers urging swift, bipartisan passage…

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GBTA Foundation Earns 2025 SPLC Leadership Award for Advancing Global Sustainable Travel Procurement Standards

The Sustainable Purchasing Leadership Council (SPLC) has named the GBTA Foundation, the cause-related arm of GBTA, a distinguished recipient of its 2025 Leadership Award in the Public Interest Advocate category. This recognition celebrates the Foundation’s dedication and success in generating positive outcomes through its pioneering sustainable procurement tools and standards. The GBTA Foundation’s work to…

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U.S. Companies with Strategic Business Travel Management Can Outperform Peers by Up to 30% in Revenue, According to New GBTA and ASTA Business Travel ROI Study 

Company-level benchmark analysis of 3,200+ U.S. firms quantifies how optimizing business travel spending can drive measurable revenue gains  U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers, according to a new return on investment (ROI) benchmarking study released today by GBTA…