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Travel & Tourism Industry Calls for a Coordinated Approach to Advance Sustainability Goals

European Parliament’s event with GBTA, Travalyst and WTTC highlights what’s needed to build a Sustainable Future for Travel and Tourism in Europe The European Parliament served as the backdrop for a pivotal discussion on the future of travel and tourism in Europe. Hosted by MEP Nikolina Brnjac (EPP, Croatia), a member of the Transport Committee…

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GBTA Advocates for Unified Environmental Standards in Hospitality 

Letter to European Commission Emphasizes for Consistent Sustainability Measures in Business Travel  In a move to advance sustainability in the hospitality sector, GBTA recently sent a letter to the European Commission’s Tourism Unit, DG MOVE. The letter advocated for the adoption of harmonized environmental standards for hotel accommodation, a crucial step towards achieving decarbonization goals…

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Traveler Relationship Status: It’s Complicated

 In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member Katharine Farrell, Head of Managed Travel Marketing at Serko.  The business traveler is having a moment. Multiple suitors, from revamped, sophisticated loyalty…

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GBTA Has Co-signed a Letter Requesting Congress to Act on Immediate Steps to Improve Air Travel

GBTA along with the aviation industry organizations are uniting their voices to ensure the FAA is more capable and prepared to deliver economic growth, foster American innovation, adapt to challenges, and continue to be the safest, largest, and most complex air traffic control system. February 19, 2025: Letter to Hill on FAA Modernization RequestFebruary 19,…

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Business Travel Industry Kicks Off 2025 with Optimism Amid Evolving Challenges, According to Latest GBTA Poll

Results highlight growth in travel volume and spend; AI awareness, sustainability adoption and workforce shifts also among key findings Professionals in the business travel industry look forward to an engaged and productive year, according to the first Business Travel Outlook Poll of 2025, released today by the Global Business Travel Association (GBTA). While shifting economic…

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A Look Ahead from GBTA’s Board President: 2025 Will Be Driven by Sustainability, Innovation and Global Collaboration

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board President Mark Cuschieri.  As we begin 2025, the global business travel industry stands at a pivotal juncture. The past year has shown the…

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GBTA Expands Presence in Australia with the Addition of  New Advisory Board and Local Leadership 

GBTA’s initiatives aim to support Australia’s thriving $26.7 billion USD business travel market and foster continued growth across the Asia Pacific region The Global Business Travel Association (GBTA), the world’s premier business travel and meetings trade organization, is strengthening its expanding commitment to global business travel with the formation of a new country-level GBTA Advisory…

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Reflections on 2024: An Update on GBTA Governance and Witnessing Community, Learning and Advocacy in Action

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board Vice President Rosemary Maloney, Senior Director, Corporate Travel at The Freeman Company.  Over the past 12 months, I’ve had the honor of…

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What Does the Next European Commission Mean for Business Travel?

The European Union faced profound challenges under the previous Commission’s mandate, navigating global health crises and geopolitical upheaval while balancing climate commitments with economic competitiveness. As the Commission entered a new mandate on 1st December 2024, with Greek Commissioner Apostolos Tzitzikostas in charge of ‘Sustainable Transport and Tourism’, the business travel sector readies itself for…

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Voices in Action: How GBTA Is Shaping the Future of Business Travel in Europe

When it comes to the policies that shape the future of business travel, you—whether a travel manager, supplier, or industry professional—need a voice in the room. Last week, GBTA’s Advocacy team amplified that voice, meeting with European policy decision-makers to influence the frameworks and regulations that directly impact  business travel. Over three days, GBTA’s team,…