ChatGPT, Generative AI, and the future of business travel

Since early 2023, ChatGPT has dominated the conversation in technology. Many have described this new AI tool as a “seismic shift” and “the biggest thing since the Internet.” To demonstrate the capability of ChatGPT, most of this article was generated by ChatGPT. All sections that were AI generated are noted as such. Is the AI-generated…

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Advocating for Sustainable, Efficient and Seamless Business Travel

GBTA Advocacy Round in Brussels – March 2023 On 27-29 March 2023, a delegation of GBTA staff and European members1 gathered in Brussels to advocate for the unique priorities of the business travel sector. The group initiated and attended sixteen meetings with policymakers, trade associations, and subject matter experts over the course of three days….

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GBTA Board Spotlight: Once Upon a Time in a Small Country Up North…

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member, Jens Liltorp.   Maybe the headline caught your attention? Hopefully, as this was my intention. I’ll reveal why a bit later in my…

Reaching the ‘Finish” Line: A Recap of the 2023 Hotel Sourcing Season

In the second installment of the GBTA Accommodation Committee’s Sourcing Podcast Series, Lukasz Dabrowski (HRS), Pauline Robin (RoomIt by CWT), David Mollov (TRIPBAM), and Steven Van Overmeiren (Baker McKenzie) discuss post sourcing season insights, how the RFP season compared with forecasts, as well as high level-strategies utilized. Music track is Space Jazz by Kevin MacLeod…

Travel Managers Weigh In on Business Travel’s Outlook for 2023

New report from GBTA and Spotnana reveals travel manager sentiment on post-pandemic recovery, changing priorities, economic risks, and balancing cost savings and the traveler experience Alexandria, VA and New York City (March 16, 2023) – A majority of U.S. corporate travel buyers expect their company’s business travel to ramp up and return to pre-pandemic levels by the…

What is GBTA Ladders? Mentorship, Education and Industry Networking for You!

Are you looking to join a top-talent community of the industry’s rising stars and senior leaders, and to enhance your personal and professional career development? On this podcast, you’ll hear from the Season 9 leadership team as they talk all things GBTA Ladders – from the program’s key pillars of mentorship, networking and education, to…

On The Road to Connect, Learn and Be Inspired

Traveling for business is all about connecting − and this is a marathon month for me on behalf of GBTA and our constituents. I kicked off last week in Marbella, Spain, with a keynote presentation at the Lufthansa City Center General Assembly, marking LCC’s first international in-person annual conference in 40 months. It was energizing…

Eventi, meeting e congressi: trend e sfide della ripresa / Events, meetings and congresses: trends and challenges of the recovery

La seconda parte del 2022 ha visto la riscoperta degli eventi fisici come momenti indispensabili di condivisione, formazione, business e networking. I trend che oggi connotano il comparto hanno le radici proprio nella ripartenza dell’anno scorso a cui si aggiungono nuove sfide. Quali sono le opportunità da cogliere nel 2023? Perché gli eventi sono da…