Course Description

Many corporations are now converging travel, procurement and meetings in their business strategy and operations. This shift requires a disciplined approach to developing, deploying and implementing a strategic meeting management program (SMMP). Strategic meeting management (SMM) is the management of enterprise-wide meeting and event processes to achieve measurable business objectives aligned with the organization’s strategic goals.
In this fundamental course taught by procurement, travel and meetings industry experts, you will learn how to articulate the benefits and components of SMM in a corporate environment. Participants will take away SMMP best practices and strategies on how to contain cost, mitigate risk, manage data, implement technology solutions, and ensure service quality. GTP holders will earn 14 GTP® Recertification credits.

Instructor

gem300

Gem Bassett is a seasoned, multi-dimensional meetings and events industry expert offering consulting to meeting and travel industry professionals around the Strategic Meetings Management spend category discipline. She is an industry-recognized, results-driven thought leader and has a strong operational background also, allowing her to get into the hearts and minds of multiple stakeholders to achieve a best-in-class events program

Upcoming Courses

2025 dates coming soon

Key Takeaways

What’s Included

  • Introduce strategic meetings management
  • Review key program components
  • Establish partnership strategies
  • Create a funding model
  • Build a strategic meetings management business case
  • Two in-person training days prior to GBTA Convention 2024. Attendance is required for both days. Learning sessions consist of discussion, application, and group activity work.
  • Prior to the course, participants will receive pre-work materials. This will take approximately 2-3 hours to complete and will serve as a preparation for in-person training.
  • Participants will be emailed an electronic Certification of Completion at the end of the course.

Pricing

$450
Member Price

$675
Nonmember Price

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Questions

Interested in a specific course? Fill out the form and let us know how we can help. Email pd@gbta.org for further assistance.