Boost Your Career with Meetings and Events (M&E)
Are you a travel professional newly involved in the Meetings & Events (M&E) spend category and unsure where to begin? Or perhaps you’re eager to expand your expertise and unlock new career opportunities? The GBTA Strategic Meeting Management course offers a comprehensive learning experience tailored for individuals new to the M&E category. This program will provide you with the foundational knowledge and strategic insights crucial for success in the dynamic M&E landscape.
Did You Know? GBTA Members save 55% off the course price.
Learn more about member benefits and how to join.
Upcoming learning opportunities
Full Course (Best Value!)
ON-DEMAND ONLINE
Register by December 14
Access 6 digital lessons starting December 15
You will have until January 31 to complete the course.
6 self-paced lessons.
Each lesson runs for 60 minutes.
Your schedule, your pace.
Access the course materials 24/7.
$150 members
$399 non-members
Become a member and save
A digital Certificate of Completion will be available to download after finalizing the course.
Individual Lessons
ON-DEMAND ONLINE
Register by December 14
Access your selected individual lesson starting December 15
You will have until January 31 to complete the course.
1 self-paced lesson.
Each lesson duration is 60 minutes.
Your schedule, your pace.
Access the course materials 24/7.
$39 members / each
$69 non-members / each
Become a member and save
A digital Certificate of Completion will be available to download after finalizing the lesson(s).
Course Overview
As corporations increasingly integrate travel, procurement, and meetings into their business strategy, the need for a structured approach to meetings management has never been greater. This foundational course provides a comprehensive introduction to Strategic Meetings Management (SMM) — a discipline focused on managing enterprise-wide meeting and event processes to achieve measurable business objectives aligned with organizational goals.
You’ll gain the skills to support a more compliant, efficient, cost-effective, and impactful meetings and events strategy, while exploring essential best practices, key terminologies, and the strategic importance of M&E in corporate settings.
After completing the full course (6 lessons) you will receive your GBTA Professional Development Certificate. GTP holders will earn 6 GTP® Recertification credits.
Coursework Details
Who should attend
This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies:
- Travel Professionals transitioning into the M&E category.
- Event Planners seeking to enhance their strategic planning capabilities.
- Corporate Meeting Managers aiming to optimize meeting outcomes and align them with organizational goals.
- Anyone New to M&E interested in understanding the fundamental aspects of strategic meeting management.
GBTA Academy On-Demand difference
- Proven Framework: Professional education created for business travel professionals by business travel professionals, ensures carefully crafted experiences where you will be taken on a journey with a small group of industry peers and mentors who care about your progress.
- Most up-to-date tools and practices: master the newest tools, practices, and regulations in the field of business travel management, so that you can foster an innovative and competitive approach to you job responsibilities
- Professional Credibility: Earn an industry-recognized professional certificate from GBTA Academy
Earn a Professional Development Certificate and Advance Your Career
Want to save 55% on course registration? Become a GBTA Member! Learn about all our benefits and join today.
Special thanks to our collaborators:
Stephanie McNamara
Cvent
Julie Haddix
Cvent
Brenda Davis
International SOS & Meetings & Events Committee
Gem Bassett
International SOS & Meetings & Events Committee
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