Build the Foundation to Succeed with Corporate Travel Buyers
New to business travel and trying to understand how everything fits together?
Looking to sharpen your sales, communication, and account management skills to better serve corporate clients?
Supplier Essentials in Business Travel is a self-paced learning series designed for supplier professionals who want to confidently navigate the corporate travel landscape and build stronger, more strategic client relationships.
In this course, you’ll learn how to:
- Understand how corporate travel programs, buyers, and decision-makers operate
- Position your solutions with a clear, compelling value proposition
- Communicate, negotiate, and present more effectively
- Build long-term partnerships that drive growth in a competitive market
Upcoming learning opportunities
Lesson One: The Business Travel Landscape (March)
ON-DEMAND ONLINE
Registration Closes on March 1.
Access your lesson starting March 2.
You will have until March 31 to complete the course.
Each lesson runs for approximately 1 hour.
Your schedule, your pace.
Access the course materials 24/7.
$119 members
$250 non-members
Torne-se um membro e salvar
A digital Certificate of Completion will be available to download after finalizing the course.
Lesson One: The Business Travel Landscape (April)
ON-DEMAND ONLINE
Registration Closes on March 29.
Access your lesson starting April 1.
You will have until April 30 to complete the course.
Each lesson runs for approximately 1 hour.
Your schedule, your pace.
Access the course materials 24/7.
$119 members
$250 non-members
Torne-se um membro e salvar
A digital Certificate of Completion will be available to download after finalizing the course.
Lesson Two: Client Segmentation & Policy Fundamentals (coming this spring)
ON-DEMAND ONLINE
REGISTRATION NOT YET AVAILABLE
Each lesson runs for approximately 1 hour.
Your schedule, your pace.
Access the course materials 24/7.
$119 members / each
$250 non-members / each
Torne-se um membro e salvar
A digital Certificate of Completion will be available to download after finalizing the lesson(s).
Lesson Three: Offer Creation, Negotiation & Performance (coming this summer)
ON-DEMAND ONLINE
REGISTRATION NOT YET AVAILABLE
Each lesson runs for approximately 1 hour.
Your schedule, your pace.
Access the course materials 24/7.
$119 members / each
$250 non-members / each
Torne-se um membro e salvar
A digital Certificate of Completion will be available to download after finalizing the lesson(s).
Lesson Four: Business Development and Sales Techniques (coming this summer)
ON-DEMAND ONLINE
REGISTRATION NOT YET AVAILABLE
Each lesson runs for approximately 1 hour.
Your schedule, your pace.
Access the course materials 24/7.
$119 members / each
$250 non-members / each
Torne-se um membro e salvar
A digital Certificate of Completion will be available to download after finalizing the lesson(s).
Visão geral do curso
Course Overview
The corporate travel industry is evolving. New technologies, sustainability priorities, and shifting client expectations are reshaping how suppliers engage with buyers and deliver value. To succeed in this dynamic environment, a strong foundation in how the ecosystem works is essential.
These lessons provide a structured introduction to the business travel ecosystem, including:
- How the industry has evolved and who the key stakeholders are
- Global trends and client segmentation strategies
- Best practices in offer creation, negotiation, and account management
- Strategic solution selling, supported by real-world workflows, policies, and data-driven insights
Through interactive content and real-world examples, you’ll build the skills to communicate more effectively, strengthen client relationships, and drive meaningful business growth.
Upon completion of each lesson, you will receive a GBTA Professional Development Certificate. GTP® holders will also earn 1 GTP® Recertification credit per completed lesson.
Lesson Details
Quem deve participar
Ideal for:
- Supplier professionals new to the corporate travel and meetings industry
- Sales and account managers building relationships with corporate travel buyers
- Product teams supporting business travel and M&E programs
- Sustainability, technology, hospitality, and transportation providers serving corporate clients
- Anyone looking to build a strong foundation in travel programs, policies, and buyer expectations
Member Pricing with GBTA Membership
Members receive exclusive pricing, with over 50% off courses like this, plus access to industry resources and professional development.
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