What’s on the Minds of Travel Buyers Today? | Buyer Buzz Insights from GBTA Convention 2026
Travel buyers are embracing change, but they want to be the ones driving it. That was the overarching takeaway from 470+ travel buyers who participated in the interactive Buyer Buzz session at GBTA Convention 2026. Results from live polling during the session paints a picture of a profession that is optimistic about technology, committed to…
