Unlock Insights and Drive Impact with GBTA Research

For over 50 years, the Global Business Travel Association (GBTA) has been the trusted source for uncovering challenges and opportunities in the business travel industry. With a track record of more than 1,000 research projects, GBTA’s expert team delivers actionable insights that inform and empower decision-makers.

Are you ready to explore a key business travel topic and elevate your brand by sponsoring a GBTA Research study? Contact our sponsorship team to learn more.

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A Proven Legacy of Research Excellence

With 50+ years in global business travel, GBTA Research has consistently delivered data, analysis, trends and insights on the industry’s evolution. GBTA Research is also widely quoted in major mainstream and trade news outlets and is also frequently referenced by policymakers, academics and major consultancies.

1,000+ Projects Completed

GBTA’s team of experts delivers in-depth analysis and real-world takeaways tailored to your needs. From comprehensive reports and forecasts to issues-focused polls, education sessions, webinars, podcasts and more, our research team is focused on serving GBTA members and the industry at large.

85,000+ Subscribers Trust GBTA

With GBTA Research, you can showcase your leadership and achieve your business objectives while reaching thousands of global professionals seeking to stay ahead of industry trends and innovations. GBTA Research can ensure you uncover critical insights and connect with the people who matter most.

For more info on GBTA Research, visit https://www.gbta.org/research/.

Sponsorship Opportunities

Research Package
  • Online quantitative study of approximately 25 questions, to be determined by scope of the sponsor.
  • Raw data provided in Excel or SPSS.
  • Initial topline results provided in PowerPoint or Word format (sponsor choice).
  • Formal written analysis of study findings (10-15 pages) in Word or PowerPoint format (sponsor choice). Formal analysis to include recommendations for action.
  • Key findings presented in multipage infographic (PDF format).
  • GBTA to coordinate press release announcing the research project.
  • Research finding promotion includes: two (2) LinkedIn posts, two (2) Instagram posts, and two (2) Daily News Brief (DNB) banner ads to align with press release.
  • Website Banner ad on gbta.org and GBTA Hub (3-months) – one (1) creative allowed per month.
  • Logo recognition as a research partner on GBTA Research website.
  • Logo recognition as a research partner on digital signage at GBTA Convention.
  • One (1) podcast on the theme of research.
  • Podcast promotion on GBTA channels includes: two (2) LinkedIn posts, two (2) Instagram posts, two (2) Daily News Brief (DNB) banner ads.
  • One (1) webinar on the theme of research. To be co-presented and coordinated with GBTA.
  • Webinar includes post-webinar attendee report (GDPR compliant).
  • Webinar promotion includes: two (2) LinkedIn posts, two (2) Instagram posts, two (2) Daily News Brief (DNB) banner ads, and two (2) emails (announcement + thank you with recording).
  • GBTA Canada Conference (April 28-30, 2025): $17,000 CAD
  • GBTA APAC Conference (May 27-28, 2025): $12,000 USD
  • GBTA Convention (July 21-23, 2025): $20,000 USD
  • GBTA LATAM Conference (September 24-25, 2025): $12,000 USD
  • GBTA Europe Conference (November 10-12, 2025): €15,000 EUR

Online interviews of 10-15 travel managers. Sponsor will receive all transcripts from qualitative interviews (details may be withheld to protect anonymity). Price and scope to be determined on an individual project basis.

Survey of active adult business travelers. Price and scope to be determined on an individual project basis.

Lightning Poll
BTI™ Date Cube

Disclaimer: Deliverables and price may be subject to change based on the final scope and requirements of the research project. For a detailed quote, please reach out to GBTA.

Contact Us

Are you interested in sponsoring a GBTA Research study or have questions? Fill out the form below or email us at sponsor@gbta.org and a member of our team will reach out shorty.