When Event Planning Meets Marketing

When Event Planning Meets Marketing

One-half (49 percent) of event planners report the marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. Today, the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership…

Video: CWT CEO Talks Technology and Pace of Change
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Video: CWT CEO Talks Technology and Pace of Change

Recently the GBTA Foundation, in partnership with Carlson Wagonlit Travel (CWT) and the Carlson Family Foundation, released new research showing almost 7 in 10 (69 percent) travel professionals indicate their travel program does not have a mobile strategy in place. Given today’s increasingly mobile world, this isn’t likely to last. Travel professionals agreed, as almost…

Average Compensation for U.S. Travel Buyers Gets Moderate Year-Over-Year Bump

Average Compensation for U.S. Travel Buyers Gets Moderate Year-Over-Year Bump

Average compensation for U.S. travel buyers saw a moderate 1.8 percent year-over-year increase in 2016 reaching $114,000, according to an annual study released today by the GBTA Foundation. Despite only a modest increase, almost three-quarters (73 percent) of travel buyers are satisfied with their compensation, while only 8 percent are dissatisfied – in line with…

To Sit Back and Relax or Sit Back and Work During a Flight?
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To Sit Back and Relax or Sit Back and Work During a Flight?

Once upon a time, people would dress up before getting on an airplane. On board, flight attendants would serve complimentary meals with real silverware. Playing cards would be handed out to passengers to help pass the time. While much has changed since then – gone are the meals, the silverware, and the dress clothes –…

How the Sharing Economy is Changing Travel Policies
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How the Sharing Economy is Changing Travel Policies

There is no doubt that the sharing economy – particularly the rise in ride sharing and home sharing services – are changing the face of travel. The recent GBTA Business Traveler Sentiment Index™ Global Report, in partnership with American Express, finds that beyond consumer travel, many business travelers and corporate travel policies are addressing the…

How do Business Travelers Feel about Business Travel?
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How do Business Travelers Feel about Business Travel?

Business travel drives business growth. Despite the myriad of ways people can communicate, meeting in person is still the one of the most effective way to conduct business with the greatest ROI.  Despite the diversity of reasons for business travel and the stress that can come from being in a new situation, traveling to a…

Business Traveler Satisfaction: The Generational Divide
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Business Traveler Satisfaction: The Generational Divide

In general, frequent business travelers are a content group with 88 percent satisfied with their business travel experiences and 84 percent that want to travel either the same amount or more frequently than they do now. It’s no secret that happy employees tend to be more productive, which could mean a better bottom line for…

Will the Italian Business Travel Market Take a Roman Holiday?

Will the Italian Business Travel Market Take a Roman Holiday?

Of the five European countries included in the most recent GBTA Foundation Western Europe BTI Report – the U.K., France, Germany, Spain and Italy – Italy is the most perplexing. While it, like the other nations, will experience slow and steady growth for 2016 and 2017, it won’t grow at the same rate as neighboring…

Moving Beyond Apps: Making Mobile More Strategic

Moving Beyond Apps: Making Mobile More Strategic

A large majority – almost 7 in 10 (69 percent) – of travel professionals indicate their travel program does not have a mobile strategy in place, according to new research by the GBTA Foundation in partnership with Carlson Wagonlit Travel (CWT) and the Carlson Family Foundation. However, of the travel programs that have not adopted…