Chinese Business Travelers Spend $110 Billion USD on Meetings & Events in China
Yesterday, the GBTA Foundation released a study, sponsored by Starwood Hotels & Resorts, that assessed China’s Meeting, Incentive, Convention & Exhibition (MICE) market. This is the first time the market has been quantified like this revealing that MICE activity comprises nearly half (42 percent) of total domestic business travel volume in China and 45 percent…