Chinese Business Travelers Spend $110 Billion USD on Meetings & Events in China
Alexandria, VA (November 2, 2015) – In the first-ever assessment of China’s Meeting, Incentive, Convention, & Exhibition (MICE) market, the GBTA Foundation found a total of 138.5 million domestic trips were taken for MICE purposes and MICE business travelers spent a total of $110 billion USD (¥680 billion CNY) during those trips in 2014. Nearly…
