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GBTA Advocates for Unified Environmental Standards in Hospitality 

Letter to European Commission Emphasizes for Consistent Sustainability Measures in Business Travel  In a move to advance sustainability in the hospitality sector, GBTA recently sent a letter to the European Commission’s Tourism Unit, DG MOVE. The letter advocated for the adoption of harmonized environmental standards for hotel accommodation, a crucial step towards achieving decarbonization goals…

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Traveler Relationship Status: It’s Complicated

 In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member Katharine Farrell, Head of Managed Travel Marketing at Serko.  The business traveler is having a moment. Multiple suitors, from revamped, sophisticated loyalty…

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Business Travel Industry Kicks Off 2025 with Optimism Amid Evolving Challenges, According to Latest GBTA Poll

Results highlight growth in travel volume and spend; AI awareness, sustainability adoption and workforce shifts also among key findings Professionals in the business travel industry look forward to an engaged and productive year, according to the first Business Travel Outlook Poll of 2025, released today by the Global Business Travel Association (GBTA). While shifting economic…

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A Look Ahead from GBTA’s Board President: 2025 Will Be Driven by Sustainability, Innovation and Global Collaboration

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board President Mark Cuschieri.  As we begin 2025, the global business travel industry stands at a pivotal juncture. The past year has shown the…

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Reflections on 2024: An Update on GBTA Governance and Witnessing Community, Learning and Advocacy in Action

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board Vice President Rosemary Maloney, Senior Director, Corporate Travel at The Freeman Company.  Over the past 12 months, I’ve had the honor of…

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Looking Ahead: How Travel Managers Can Navigate 2025 Hotel RFP Season

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member Elizabeth (Liz) Oliveira, Global Travel Manager at OMERS.  Are you immersed in the Hotel RFP season like me? It’s a very busy…

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GBTA Foundation’s 2024 WINiT Summit and Gala Illuminates the Strides Individuals and Allies Are Making in Leading the Journey Toward Gender Equity in the Business Travel Industry

GBTA WINiT’s 10th anniversary events also celebrated industry leaders advancing women’s careers, commitment to the UN’s Women Empowerment Principles and showcased new GBTA research on gender equity in the business travel sector Career development and advancement for women in the global business travel industry was at the forefront as GBTA WINiT celebrated a decade of…

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United We Stand, Divided We Fall!

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board member Carol Fergus, Director, Global Travel Events and Ground Transportation at Fidelity International.  Upon completing a year on the GBTA Board, I’m retracing…

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GBTA Foundation Names 2024 WINiT Top 50 Honorees Recognizing Women in the Business Travel Industry  

WINiT’s 10th anniversary Summit, Awards & Gala will further celebrate industry professionals on October 24 at the TWA Hotel at JFK Airport  The GBTA Foundation, the charitable arm of the Global Business Travel Association (GBTA) – the world’s largest business travel association and global leader in community, education, research and advocacy – has announced the…

Joining GBTA Has Been One of the Best Decisions for My Professional Development

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board member Ronda Dean, US Travel Manager for F5, Inc.  I owe my career to GBTA – a bold statement, but true! Had it…