
The GBTA Canada Business Travel Forums are focused, one-day events designed for travel managers, corporate travel buyers, and other professionals involved in managing or influencing their company’s travel programs.
Held in Calgary, Montreal, and Toronto, these forums provide a dynamic environment for education, peer learning, and meaningful engagement with a select group of sponsors and suppliers. More than just learning opportunities, these events foster a sense of community—encouraging open dialogue, shared challenges, and fresh ideas to help shape the future of business travel in Canada.
Registration
Complimentary registration for corporate travel buyers and professionals overseeing travel programs.
Capacity is limited — early registration is encouraged.
Cities/Dates & Location:

Calgary
October 28
DoubleTree by Hilton Calgary

Montreal
November 18
OMNI Mont-Royal

Toronto
November 20
Chelsea Hotel Toronto
Interested in showcasing your brand?
Thank you to our 2025 Sponsors
Platinum
Gold
Silver
Ready to Sponsor?
Ready to sponsor or need expert advice on which opportunity is best for your organization? Fill out the form below and a member of our Sponsorship team will reach out to you shortly.
Agenda*
*Subject to change.
Calgary – Tues October 28th, 2025
Montreal – Tues November 18th, 2025 | Toronto – Thurs November 20th, 2025
7:00am – 8:00am
Supplier Showcase Set up
7:30am – 1:30pm
Registration Open
8:00am – 9:00am
Supplier Showcase Open/Buffet Breakfast
9:00am – 10:30am
Buyer Only Roundtable
10:30am – 10:45am
Supplier Showcase and Break
10:45am – 11:00am
Supplier Spotlight
The Spotlight will be on our participating sponsor suppliers as they share a brief highlight important for Canadian business travel.
11:00am – 11:45am
Session #1 – Cracking the Code: Hotel Revenue Management & Corporate Travel
Hotel pricing can often feel like a mystery—but it doesn’t have to be. This session will pull back the curtain on hotel revenue management (RM) and help you understand the key strategies hotels use to maximize revenue and manage demand. As a corporate travel buyer, understanding these tactics is critical to designing a travel program that’s cost-effective, competitive, and compliant. From blackout dates and dynamic pricing to the availability of your negotiated rates, RM practices can have a direct and lasting impact on your travelers and your budget. Join us as we explore:
• What revenue management is and why it matters to hotels
• How hotel RM strategies affect rate availability, pricing, and your sourcing outcomes
• The difference between static and dynamic pricing—and when to use each
• Practical strategies to align your travel program with hotel RM models
• Questions you should be asking suppliers during sourcing and beyond Whether you’re managing a global program or looking to optimize a few key markets, this session will give you the tools and insights to build more resilient, RM-aligned supplier relationships and smarter hotel strategies.
11:45pm – 12:30pm
Session #2 – Elevating Industry Professionals How travel managers are shifting from logistics coordinators to strategic business partners.
As organizations adapt to new ways of working, navigate uncertain economies, and continue to deal with the fallout of corporate travel of the last five years, the role of the travel manager is undergoing a transformation, from operational support to strategic business advisor. We can explore how travel professionals can elevate their position within an organization by aligning travel programs with corporate objectives, influencing executive decision-making, and leveraging data for measurable impact. Learn how to shift the conversation from bookings and budgets to outcomes and value and walk away with practical strategies to position them as a key stakeholder in business continuity, employee experience, and sustainability.
12:30pm – 1:30pm
Lunch & Supplier Showcase
1:30pm – 2:50pm
Session #3 – The Category Is…Event Risk Management (Risk & M&E)
Intro: Brief conversation on a case study of an event that had some challenges (20 minutes) Jeopardy Game that incorporates risk and meetings/events – some questions will lead to more of an explanation to keep it informative and fun.
2:50pm – 3:15pm
Supplier Spotlight
The Spotlight will be on our participating sponsor suppliers as they share a brief highlight important for Canadian business travel.
3:15pm – 3:30pm
Wrap-Up & Prize Drawing
3:30pm – 5:00pm
Supplier Showcase & Networking reception
Event Details:
The GBTA Canada Business Travel Forum 2025 | Calgary will take place on Tuesday, October 28 at the DoubleTree by Hilton Calgary North.
Complimentary registration for corporate travel buyers and professionals overseeing travel programs.
Thank you for your interest. Registration for this event is now closed.
Thank you to our venue sponsor:

Venue:
DoubleTree by Hilton Calgary North
2120 16th Ave NE Calgary, Alberta T2E1L4
403-291-4666
Room Block
Guest rooms are available for this event at a discounted rate of $135.00 per night plus applicable taxes, until October 5th, 2025.
Check In: 4:00PM
Check Out: 11:00AM
Parking: Complimentary Self-Parking is available

Event Details:
The GBTA Canada Business Travel Forum 2025 | Montreal will take place on Tuesday, November 18 at the Omni Mont-Royal.
Complimentary registration for corporate travel buyers and professionals overseeing travel programs.
Capacity is limited — early registration is encouraged.
Thank you to our venue sponsor:

Venue:
OMNI Mont-Royal
1050 Sherbrooke St W, Montreal, Quebec H3A 2R6, Canada
514-284-1110
Room Block
Guest rooms are available for this event at a discounted rate of $219.00 per night plus applicable taxes, until Friday October 17th, 2025.
Check In: 4:00PM
Check In: 3:00PM
Check out: 12:00PM
Self Parking is available for $20.00 per day.
Valet Parking is available for $48.00 per day.

Event Details:
The GBTA Canada Business Travel Forum 2025 | Toronto will take place on Thursday, November 20 at the Chelsea Hotel, Toronto.
Complimentary registration for corporate travel buyers and professionals overseeing travel programs.
Capacity is limited — early registration is encouraged.
Thank you to our venue sponsor:

Venue:
Chelsea Hotel Toronto
33 Gerrard St W, Toronto, ON M5G 1Z4, Canada
416-595-1975
Room Block
Guest rooms are available for a rate of $229 per night until October 19th, 2025.
Check In: 3:00PM
Check Out: 11:00AM
Parking is available in the underground parking entrance on the South Side of Gerrard Street, between Yonge St. and Bay St.
Overnight Parking-$39.00
Daly Parking Rate-$15.00

GBTA Canada Business Travel Forums 2025 Sponsorship Prospectus
Join us in driving the growth of the Canadian business travel sector while building lasting connections and staying at the forefront of industry innovation. Sponsoring the Business Travel Forum unequivocally underscores our travel suppliers’ dedication to advancing the Canadian Business Travel Industry and fortifying the development of robust Corporate Travel Programs.
Give your organization the best opportunity to connect to the business travel community while expanding your network, increasing lead generation efforts, and enhancing branding opportunities.
Interested? Contact our sponsorship team with any questions.

Sponsorship Opportunities
The sponsorship opportunities below are available in the following verticals:
Contact Us
Interested in sponsoring or have a question? Fill out the form below and a member of our team will reach out shortly.
Make the Most of Your GBTA Canada Business Travel Forum 2025 Experience
We look forward to welcoming you soon at one of our Business Travel Forums! Take advantage of these helpful tips to make the most of your day:






