gbta canada business travel forum 2025 general pos

The GBTA Canada Business Travel Forums are focused, one-day events designed for travel managers, corporate travel buyers, and other professionals involved in managing or influencing their company’s travel programs. 

Held in Calgary, Montreal, and Toronto, these forums provide a dynamic environment for education, peer learning, and meaningful engagement with a select group of sponsors and suppliers. More than just learning opportunities, these events foster a sense of community—encouraging open dialogue, shared challenges, and fresh ideas to help shape the future of business travel in Canada.

Registration

Complimentary registration for corporate travel buyers and professionals overseeing travel programs.

Capacity is limited — early registration is encouraged.

Cities/Dates & Location: 

Sponsorships

Interested in showcasing your brand?

Thank you to our 2025 Sponsors

Platinum

Gold

Silver

Ready to Sponsor?

Ready to sponsor or need expert advice on which opportunity is best for your organization? Fill out the form below and a member of our Sponsorship team will reach out to you shortly. 

Agenda*

*Subject to change.

Calgary – Tues October 28th, 2025
Montreal – Tues November 18th, 2025 | Toronto – Thurs November 20th, 2025 

7:00am – 8:00am 

Supplier Showcase Set up 

7:30am – 1:30pm  

Registration Open 

8:00am – 9:00am 

Supplier Showcase Open/Buffet Breakfast  

9:00am – 10:30am 

Buyer Only Roundtable 

10:30am – 10:45am 

Supplier Showcase and Break

10:45am – 11:00am 

Supplier Spotlight

The Spotlight will be on our participating sponsor suppliers as they share a brief highlight important for Canadian business travel.  

11:00am – 11:45am 

Session #1 – Cracking the Code: Hotel Revenue Management & Corporate Travel

Hotel pricing can often feel like a mystery—but it doesn’t have to be. This session will pull back the curtain on hotel revenue management (RM) and help you understand the key strategies hotels use to maximize revenue and manage demand. As a corporate travel buyer, understanding these tactics is critical to designing a travel program that’s cost-effective, competitive, and compliant. From blackout dates and dynamic pricing to the availability of your negotiated rates, RM practices can have a direct and lasting impact on your travelers and your budget. Join us as we explore:

•  What revenue management is and why it matters to hotels
•  How hotel RM strategies affect rate availability, pricing, and your sourcing outcomes
•  The difference between static and dynamic pricing—and when to use each
•  Practical strategies to align your travel program with hotel RM models
•  Questions you should be asking suppliers during sourcing and beyond Whether you’re managing a global program or looking to optimize a few key markets, this session will give you the tools and insights to build more resilient, RM-aligned supplier relationships and smarter hotel strategies. 

11:45pm – 12:30pm

Session #2 – Elevating Industry Professionals How travel managers are shifting from logistics coordinators to strategic business partners.

As organizations adapt to new ways of working, navigate uncertain economies, and continue to deal with the fallout of corporate travel of the last five years, the role of the travel manager is undergoing a transformation, from operational support to strategic business advisor. We can explore how travel professionals can elevate their position within an organization by aligning travel programs with corporate objectives, influencing executive decision-making, and leveraging data for measurable impact. Learn how to shift the conversation from bookings and budgets to outcomes and value and walk away with practical strategies to position them as a key stakeholder in business continuity, employee experience, and sustainability. 

12:30pm – 1:30pm 

Lunch & Supplier Showcase 

1:30pm – 2:50pm 

Session #3 – The Category Is…Event Risk Management (Risk & M&E)

Intro: Brief conversation on a case study of an event that had some challenges (20 minutes) Jeopardy Game that incorporates risk and meetings/events – some questions will lead to more of an explanation to keep it informative and fun.

2:50pm – 3:15pm 

Supplier Spotlight

The Spotlight will be on our participating sponsor suppliers as they share a brief highlight important for Canadian business travel. 

3:15pm – 3:30pm 

Wrap-Up & Prize Drawing 

3:30pm – 5:00pm

Supplier Showcase & Networking reception 

Event Details:

The GBTA Canada Business Travel Forum 2025 | Calgary will take place on Tuesday, October 28 at the DoubleTree by Hilton Calgary North.

Complimentary registration for corporate travel buyers and professionals overseeing travel programs.

Thank you for your interest. Registration for this event is now closed.

Thank you to our venue sponsor:

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Venue:

DoubleTree by Hilton Calgary North
2120 16th Ave NE Calgary, Alberta T2E1L4
403-291-4666
Room Block
Guest rooms are available for this event at a discounted rate of $135.00 per night plus applicable taxes, until October 5th, 2025.

Check In: 4:00PM
Check Out: 11:00AM
Parking: Complimentary Self-Parking is available

doubletree hilton calgary north

Event Details:

The GBTA Canada Business Travel Forum 2025 | Montreal will take place on Tuesday, November 18 at the Omni Mont-Royal.

Complimentary registration for corporate travel buyers and professionals overseeing travel programs.

Capacity is limited — early registration is encouraged.

Thank you to our venue sponsor:

omni400

Venue:

OMNI Mont-Royal
1050 Sherbrooke St W, Montreal, Quebec H3A 2R6, Canada 
514-284-1110
Room Block 
Guest rooms are available for this event at a discounted rate of $219.00 per night plus applicable taxes, until Friday October 17th, 2025.

Check In: 4:00PM
Check In: 3:00PM 
Check out: 12:00PM 
Self Parking is available for $20.00 per day. 
Valet Parking is available for $48.00 per day. 

hotel omni royal montreal

Event Details:

The GBTA Canada Business Travel Forum 2025 | Toronto will take place on Thursday, November 20 at the Chelsea Hotel, Toronto.

Complimentary registration for corporate travel buyers and professionals overseeing travel programs.

Capacity is limited — early registration is encouraged.

Thank you to our venue sponsor:

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Venue:

Chelsea Hotel Toronto
33 Gerrard St W, Toronto,  ON M5G 1Z4, Canada 
416-595-1975
Room Block 
Guest rooms are available for a rate of $229 per night until October 19th, 2025. 

Check In: 3:00PM
Check Out: 11:00AM
Parking is available in the underground parking entrance on the South Side of Gerrard Street, between Yonge St. and Bay St.
Overnight Parking-$39.00
Daly Parking Rate-$15.00 

chelsea hotel toronto

GBTA Canada Business Travel Forums 2025 Sponsorship Prospectus

Join us in driving the growth of the Canadian business travel sector while building lasting connections and staying at the forefront of industry innovation. Sponsoring the Business Travel Forum unequivocally underscores our travel suppliers’ dedication to advancing the Canadian Business Travel Industry and fortifying the development of robust Corporate Travel Programs.

Give your organization the best opportunity to connect to the business travel community while expanding your network, increasing lead generation efforts, and enhancing branding opportunities.

Interested? Contact our sponsorship team with any questions.

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Sponsorship Opportunities

The sponsorship opportunities below are available in the following verticals:

  • Airline
  • Car Rental
  • Hotel
  • Payment
  • Technology + AI
  • Travel Management Company

$24,500 CAD

  • One (1) tabletop exhibit.
  • Two (2) complimentary supplier staff registrations.
  • Two (2) minute speaking opportunity during general session (may be used for video commercial (60-second max), speech and/or presentation).
  • Logo recognition on GBTA website, official materials, and slide recognition banners.
  • All-attendee registration list distributed two (2) times: (name, title, company) 2 weeks prior, 1 week post.
  • Opportunity to be included in the raffle. Sponsor is required to contribute a prize per city to participate.
  • Sponsor is encouraged to invite three (3) buyers for this event. Registration is complimentary for all buyers.
  • Verbal mention and logo recognition during general session to thank all Networking Reception sponsors.

$16,500 CAD

  • One (1) tabletop exhibit.
  • Two (2) complimentary supplier staff registrations.
  • Two (2) minute speaking opportunity during general session (may be used for video commercial (60-second max), speech and/or presentation).
  • Logo recognition on GBTA website, official materials, and slide recognition banners.
  • All-attendee registration list distributed two (2) times: (name, title, company) 2 weeks prior, 1 week post.
  • Opportunity to be included in the raffle. Sponsor is required to contribute a prize per city to participate.
  • Sponsor is encouraged to invite three (3) buyers for this event. Registration is complimentary for all buyers.
  • Verbal mention and logo recognition during general session to thank all Networking Reception sponsors.

$9,500 CAD

  • One (1) tabletop exhibit.
  • Two (2) complimentary supplier staff registrations.
  • Two (2) minute speaking opportunity during general session (may be used for video commercial (60-second max), speech and/or presentation).
  • Logo recognition on GBTA website, official materials, and slide recognition banners.
  • All-attendee registration list distributed two (2) times: (name, title, company) 2 weeks prior, 1 week post.
  • Sponsor is encouraged to invite three (3) buyers for this event. Registration is complimentary for all buyers.
  • Verbal mention and logo recognition during general session to thank all Networking Reception sponsors.

Contact Us

Interested in sponsoring or have a question? Fill out the form below and a member of our team will reach out shortly.

Make the Most of Your GBTA Canada Business Travel Forum 2025 Experience

We look forward to welcoming you soon at one of our Business Travel Forums!  Take advantage of these helpful tips to make the most of your day:

Venue and Hotel:

DoubleTree by Hilton Calgary North 
2120 16th Ave NE Calgary, Alberta T2E1L4 
403-291-4666 
We’re just 10 minutes from Downtown Calgary and 20 minutes from Calgary International Airport. Our guest rooms offer scenic views, most with private balconies, and amenities including WiFi and HDTVs. With over 15,000 sq. ft. of meeting space, we provide the perfect blend of convenience and event-ready capabilities. 
Check In: 4:00PM 
Check Out: 11:00AM 

The room block for this hotel is past it’s cut of date, please contact the hotel directly if you need a guest room.

Parking:

Complimentary Self Parking

Agenda:

Please click here for the latest agenda. This will also be provided via a QR Code located on the back of your Registration Badge. General Session and supplier showcase will take place on the ground level of the hotel in the Rocky Mountain Ballroom and Cascade rooms.

Dress Code:

This event is business casual.  Please keep in mind, temperatures in the meeting rooms can fluctuate, so for those who tend to get cold, a light sweater or jacket is recommended.

Weather:

Weather in Calgary AB is generally between -1 C and 11C, with an average of 7C during the month of October. Be sure to check the weather in this area before traveling. 

Registration:

Registration will be located outside of the Cascade room and the Rocky Mountain Ballroom.  Hours for registration are 7:30AM to 1:30PM.  

Social Media:

Follow GBTA Canada on LinkedIn or GBTA Global on Instagram and share your event moments with us using the hashtag #GBTACanadaBTF25. Use the following banners to promote your attendance.

calgary (1)
calgary 25

Exhibitors:

Exhibitors can set up starting at 7:00AM to 8:00AM on the Day of the event.  A Table will be available labeled with your company name in the supplier showcase. Please see the Registration desk prior to setting up in order to register and locate any items you may have shipped to the event. 

Venue and Hotel:

OMNI Mont-Royal 
1050 Sherbrooke St W, Montreal, Quebec H3A 2R6, Canada  
514-284-1110 
At Omni Mont-Royal, we strive to give guests an unforgettable experience. Rated a prestigious four-star by Hébergement Québec and Four Diamond by AAA/CAA, we provide travelers with an array of hotel amenities and guest services in a luxury setting. Whether you are in town for business or for pleasure, surrounded by a vast array of boutiques, restaurants, and located near McGill University, the Omni Mont-Royal Hotel offers you the utmost in hospitality and convenience. 
Check In: 3:00PM  
Check out: 12:00PM 

Room Block:

The room block for this hotel is past it’s cut of date, please contact the hotel directly if you need a guest room. 

Parking:

Self Parking is available for $20.00 per day.  
Valet Parking is available for $48.00 per day.

Agenda:

Please click here for the latest agenda. This will also be provided via a QR Code located on the back of your Registration Badge. General Session and supplier showcase will take place on the first floor, in Saison A, and the Foyer.

Dress Code:

This event is business casual.  Please keep in mind, temperatures in the meeting rooms can fluctuate, so for those who tend to get cold, a light sweater or jacket is recommended. 

Weather:

Weather in Montreal is generally between 1 C and 5C in November. Be sure to check the weather in this area before traveling. 

Registration:

Registration will be located in the Foyer outside of Saison A. Hours for registration are 7:30AM to 1:30PM.  

Social Media:

Follow GBTA Canada on LinkedIn or GBTA Global on Instagram and share your event moments with us using the hashtag #GBTACanadaBTF25. Use the following banners to promote your attendance.

montrealbtf25 imattendingbannerorange
montrealbtf25 imattendingbanner

Exhibitors:

Exhibitors can set up starting at 7:00AM to 8:00AM on the Day of the event.  A Table will be available labeled with your company name in the supplier showcase. Please see the Registration desk prior to setting up in order to register and locate any items you may have shipped to the event. 

Venue and Hotel:

Chelsea Hotel Toronto 
33 Gerrard St W, Toronto,  ON M5G 1Z4, Canada  
416-595-1975 
Discover Downtown Toronto’s Iconic Gem – Since 1975. Stay in the heart of Downtown Toronto, minutes from top attractions and major corporate offices. Perfect for both leisure and business travelers, with versatile event spaces for meetings, conferences and special occasions. 
Check In: 3:00PM  
Check out: 11:00AM 

Room Block:

The room block for this hotel is past it’s cut of date, please contact the hotel directly if you need a guest room.

Parking:

Parking is available in the underground parking entrance on the South Side of Gerrard Street, between Yonge St. and Bay St. 
Overnight Parking-$39.00 
Daly Parking Rate-$15.00 

Agenda:

Please click here for the latest agenda. This will also be provided via a QR Code located on the back of your Registration Badge. General Session and supplier showcase will take place on the 2nd floor in Churchill A&B.

Dress Code:

This event is business casual.  Please keep in mind, temperatures in the meeting rooms can fluctuate, so for those who tend to get cold, a light sweater or jacket is recommended.

Weather:

Weather in Toronto is generally between 5C and 8C in November. Be sure to check the weather in this area before traveling.

Registration:

Registration will be located in the Foyer outside of Churchill A&B on the 2nd floor.

Social Media:

Follow GBTA Canada on LinkedIn or GBTA Global on Instagram and share your event moments with us using the hashtag #GBTACanadaBTF25. Use the following banners to promote your attendance.

torontobtf25 imattendingbannerorange
torontobtf25 imattendingbanner

Exhibitors:

Exhibitors can set up starting at 7:00AM to 8:00AM on the Day of the event.  A Table will be available labeled with your company name in the supplier showcase. Please see the Registration desk prior to setting up in order to register and locate any items you may have shipped to the event.