Webinar – Navigating Middle East Uncertainty: Implications and Strategies for Business Travel Leaders

As conditions in the Middle East continue to evolve, business travel programmes are experiencing increased complexity that extends well beyond the region. Route changes, airline capacity constraints, fuel-related challenges, and rising costs are creating new pressures for travel managers and suppliers, often requiring decisions to be made in real time.

Join GBTA on June 3, 2:00–3:00 PM (Arabian Standard Time +1 / GMT +4) for a live webinar featuring industry experts:

– Sebastien Bedu, General Manager, Middle East, International SOS, who brings extensive experience in enterprise risk, crisis preparedness, and operating in high-risk environments.

– Andrew Emms, Head of Account Management, Middle East & Africa, FCM Travel, who leads multinational travel programs and regional account
teams, with expertise in customer governance, service performance, and translating client needs into measurable outcomes.​

– Maura Geertsma, Divisional Vice President Corporate Travel, dnata Travel Group, who leads regional travel strategy and works closely with multinational clients navigating complex travel programmes.

– Mohamad Halawi, Owner, Fuel Up, who brings over 26 years of experience in strategic procurement and global travel programs, with expertise in
travel operations, risk management, and end-to-end Procure-to-Pay transformation.

Together, they will examine the latest regional developments, assess their global implications, and share practical strategies being used across the industry today.

You’ll learn how to:
– Navigate operational disruption and cost volatility
– Adapt supplier strategies and programme design
– Strengthen traveller communication and policy flexibility

This session is designed to help business travel leaders move from uncertainty to informed action, with clear, practical guidance grounded in real-world experience.