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Data, Dollars & Decisions: Building a Meetings Data Strategy That Drives Business Impact webinar by the GBTA US Meetings & Events Committee

Meeting and event leaders are under increasing pressure to demonstrate program value, provide visibility into performance, and support strategic business decisions. A strong data strategy is becoming essential to the success of any Strategic Meetings Management Program (SMMP). Join the GBTA Meetings & Events Committee for a conversation with corporate travel and meetings leaders at...

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