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Business Travel Industry Reflects on a Resilient 2024, Sets Optimistic Plans for Growth, Technology and Sustainability in 2025 

New GBTA research highlights strong global optimism, increased budgets and shifting travel patterns across regions as companies navigate the future  As 2024 draws to a close, there is strong sentiment from the global business travel industry that the year outperformed expectations, paving the way for increased budgets, strategic investments and growth initiatives for 2025. This…

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GBTA + VDR Conference 2024 in Partnership with the Nordic Business Travel Associations and GBTA Sustainability Summit Highlight a Robust European Business Travel Industry

Education, engagement and networking were the pillars of the three-day event that focused on initiatives for a greener future as well as what’s ahead for business travel in Europe The outlook for business travel in Europe including the path toward a more sustainable future was the focus this week at the GBTA +VDR Conference 2024…

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Global Business Travel and Events Costs Moderating in 2024, with Continued Modest Increases in 2025

Latest research from CWT and GBTA reveals that while costs will continue to rise, the pace of these increases will be notably slower through 2024 and into 2025 Global business travel and events prices appear to be moderating following the dramatic increases seen in recent years. The 2025 Global Business Travel Forecast, published today by…

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Corporate Travel Industry Must Embrace Emerging Technology to Remain Competitive and Accelerate Growth According to New Research from GBTA and Cvent

Report outlines the importance of technology in the business travel industry as a disruptor and enabler with artificial intelligence and blockchain at the top of the emerging technology list The time for technology to transform, disrupt and accelerate business travel growth is here – according to a new study, “The Future is Now: Technological Transformation…

GBTA Convention 2024 Delivers Record Forecast Outlook and Positive Future Vision for Business Travel While Bringing Education, Connections and Inspiration to Industry Professionals

The world’s largest gathering of the global business travel industry transcends travel disruption challenges, hosts 5,400 global delegates in Atlanta during its annual event July 22-24 The global business travel industry converged in Atlanta, Georgia, for the GBTA Convention 2024 held July 22-24 at the Georgia World Congress Center. Attracting 5,400 registered attendees from 50…

Why GBTA’s Global Presence at Events is Important for Business Travel and Program Success

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board member and Tammy Routh, Senior Vice President, Global Sales Organization at Marriott International. As I reflect on my time at GBTA’s APAC…

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What the Future Holds for Traveller Mobility in the EU

By Shane Downey, Vice President, Government and Community Affairs, GBTA In the past five years, business travel has undergone significant transformations. The Covid-19 pandemic accelerated trends like virtual meetings and remote work, initially seen as threats. However, the enduring desire for human connection has supported the sector, which is now well on its way to…

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GBTA Honours Jan-Christoph Oetjen with Navigator Award for Championing Business Travel in Europe

GBTA announces MEP and Vice-President of the European Parliament Jan-Christoph Oetjen (Renew Europe, Germany) as the recipient of its prestigious “GBTA Navigator Award.” The GBTA Navigator Award is given to elected officials who have proven to be strong advocates of the business travel industry. First introduced by GBTA in 2016, this is the first time…

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GBTA APAC Conference 2024 Returns to Singapore May 14-15 to Fuel the Region’s Business Travel Evolution

Registration now open for co-located event with Worldwide ERC which offers attendees insights, education, networking and more With business travel in Asia Pacific poised for continued transformation in the coming year and APAC business travel spending expected to reach $800 billion by 2027*, the Global Business Travel Association (GBTA), the world’s premier business travel and…

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GBTA Welcomes European Parliament’s Inclusion of Sustainable Aviation Fuels in the Net Zero Industry Act

The Global Business Travel Association welcomes the European Parliament’s inclusion of Sustainable Aviation Fuels (SAF) as a priority technology in the Net Zero Industry Act (NZIA) during this week’s plenary session. The NZIA is a pivotal piece of legislation that will Support the deployment of manufacturing technologies necessary for decarbonisation in the EU and help…