The Impact of Augmented Reality on Travel

The rise of augmented reality, artificial intelligence and other innovative technologies certainly has the potential to alter the business travel landscape in the coming years. One of the companies at the forefront of the innovation revolution is Wagyo, and CEO Ryan Rogowski stopped by the GBTA Broadcast Studio at last year’s Convention to chat about the implications of these trends.

Ryan demonstrated augmented reality’s potential to alter the travel experience by explaining the concept behind Wagyo, an AR platform capable of instantly translating Chinese, Japanese and Korean text into English. Travelers who find themselves at a loss in a foreign city can use the offline app for real-time translations of street signs, menus, forms and receipts.

Watch the interview below:

Visit GBTA’s YouTube Channel for further insights and Broadcast Studio interviews from GBTA Convention 2017.

We’re thrilled to be partnering with Phocuswright again to highlight innovative startups at GBTA Convention 2018 in San Diego. Stay on the lookout for the second installment of the Innovation Series!