GBTA Research and Professional Development Update
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GBTA Research and Professional Development Update

Are Business Travel Programs Barring Basic Economy? According to new research, business travel programs are not on board with basic economy fares. These fares were introduced by many airlines last year and are typically cheaper than standard airfare, but come with restrictions. The report, put out by GBTA in partnership with Airlines Reporting Corporation (ARC),…

Travel Apps: Baby Boomers vs. Millennials

Travel Apps: Baby Boomers vs. Millennials

A recent GBTA Foundation study released in partnership with Carlson Wagonlit Travel surveyed more than 500 North American business travelers looking at business travelers’ booking behaviors and found some interesting differences when it comes to Baby Boomers (55+) and Millennials (18-34) and their use of travel apps. While smart phones are practically universal among business…

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Business Traveler Booking Priorities

The GBTA Foundation recently released a study in partnership with Carlson Wagonlit Travel that surveyed more than 500 North American business travelers looking at their booking behaviors, especially related to hotel booking, to learn more about booking priorities and levels of satisfaction. It turns out travelers have a diverse set of priorities when booking hotels…