Week in Review
Carlson Wagonlit Travel officially changed its name to CWT, revealing a new logo and brand identity in the process, HotelMarketing’com notes. In the same vein, AccorHotels rebranded as Accor. According to Skift, Accor will be spending $255 million on a new loyalty program called ALL, which stands for “Accor Live Limitless”. On the acquisition front, HotelMarketing’com reports Best Western has acquired WorldHotels, adding…
