WINiT 2025 Summit Theme: The Power of Possibility. A Day to Imagine, Ignite, and Lead What’s Next.

Join us for a high-impact, day-long experience designed to spark new ideas, unlock potential, and elevate your leadership journey. Rooted in WINiT’s pillars of mentorship, professional development, and community, The Power of Possibility is intended to help you embrace possibility, break barriers, and envision new opportunities for the future.

Expect a full day of inspiration and action:

  • Visionary keynotes and dynamic main stage conversations
  • Interactive sessions that fuel personal and professional growth
  • Targeted breakouts on wellness, branding, inclusivity, and networking
  • A celebration of joy and purpose in leadership
  • Powerful connections with a community committed to lifting one another up

Whether you’re navigating your next career step, leading a team through change, or seeking to expand your influence – this is your moment to lead with vision, live with intention, and step boldly into what’s possible.

For details on the WINiT Gala 2025 following the Summit, click HERE.

GBTA WINiT Summit 2025 Registration Rates:

Early Bird Rates – Through August 31, 2025
Member: $295
Non Member: $375

REGULAR – Through October 22, 2025
Member: $375
Non-Member: $475

If you are not a current or past season WINiT Participant but are interested in attending Summit, please reach out to WINiT@gbta.org

REGISTER NOW

Cancellation Policy:

  • All cancellation requests must be made in writing to GBTA at events@gbta.org with a cc to WINiT@gbta.org  
  • Cancellations are accepted until Tuesday, September 30, 2025
  • A $75 administrative fee will be charged for cancellations
  • A $100 administrative fee will be charged for “no shows”


Substitution Policy:

  • A GBTA attendee may transfer his/her registration to another eligible party if he/she is unable to attend. 
  • All substitution requests must be made in writing to GBTA at events@gbta.org and handled on the backend of the registration system.
  • The substitute is responsible for all financial arrangements between the original registrant and the substitute. 

WINiT Summit: The Power of Possibility

The WINiT 2025 Summit titled “The Power of Possibility” is a day-long event designed to inspire leadership, mentorship, and personal branding with a focus on gender parity and empowerment.

Expect to experience interactive sessions, keynote speeches, networking opportunities, and calls to action to foster professional growth and community impact.

Summit Agenda & Timing (Ending at 4:45 PM)

10:00 AM – 10:30 AM

Opening Session: “Unlocking the Power of Possibility”

Objective: Inspire the audience by demonstrating the real, global impact of WINiT, the power of mentorship, and the collective potential of the community.

10:30 AM – 11:30 AM

Main Stage Session: “Where’s the Fun? Bringing Joy into Leadership & Life” Keynote Speaker, Andrea Parker, Co-Founder at FunX

A dynamic, interactive session exploring how play, creativity, and joy fuel innovation, resilience, and leadership success

11:30 AM – 11:45 AM

BREAK and MOVE

11:45 AM – 12:30 PM

Mainstage Interactive Session: “The Possibility Pulse: Activate Possibility Through Connection”

What happens when you put a room full of driven, curious, and future-focused professionals together and give them permission to share their strengths? Possibility multiplies.

In this interactive networking experience, attendees will participate in The Possibility Pulse—a format where you’ll identify and share your unique superpower (the skill, mindset, or quality that sets you apart) while learning from the brilliance of others.

Speakers:
Silke Koehnecke, Managing Director of Sales at Southwest Airlines
Danielle Bilbao, Executive Director @ Accor, Strategic Account Development

12:30 PM – 1:15 PM

Lunch & Intentional Possibility Pulse Networking

1:15 PM – 2:00 PM

Unlock the Power of You
Mainstage Session: Power Possibilities through Personal Branding Speaker: Andrea O’Neill Power Illuminator, You to the Nth Degree

In this eye-opening session, we’ll challenge common myths and reframe branding as a strategic tool for career clarity, leadership visibility, and aligned impact. You’ll walk away with a powerful new perspective on what personal branding is (and isn’t), and how the TRUTH Branding framework can help you unlock possibility by expressing who you truly are.

2:00 PM – 2:45 PM

Unlock the Power of You (continued)
Mainstage Interactive Session:  Put It into Words: Define and Declare Your Brand – Hands on workshop Speaker – Andrea O’Neill, Power Illuminator, You to the Nth Degree

You’ll translate your strengths and goals into personal brand messages you can use today. Together, we’ll workshop your professional value statement and craft a compelling brand descriptor that helps others instantly “get” what you bring. You’ll leave with authentic, powerful messaging and a chance to practice and build your confidence in sharing it.

2:45 PM – 3:00 PM

BREAK

3:00 PM – 3:45 PM

Mainstage Session:  The Ice, The Office, The Continents – Navigating Identity Shifts as Women Rise: 

Speaker Katie Virtue, Motivational Speaker, Trainer, Coach, and Consultant at temoji

3:45 PM – 4:15 PM

Mainstage Fireside Chat: Advancing Parity Through Partnership: Moderator, Beverly Heinritz, GBTA Foundation Programs   Guest: Anna Falth, Head, UN Women WEPs Secretariat 

A powerful session highlighting how organizations can accelerate progress toward gender equality by becoming signatories of the UN Women Women’s Empowerment Principles (WEPs). The Secretariat will share best practices, global benchmarks, and how the WINiT Path to Parity aligns with this global movement. The session will include a call to action for companies and individuals to commit to equity in leadership and the workplace.

Guest:
Mary Ellen Hess, Executive Vice President, Business Development at CTM

4:15 PM – 4:45 PM

“The Power of Possibility: Harnessing the WINiT Wisdom in the Room”

Moderators: Cari Wurzbacher + Chloe Carver

Speakers: WINiT Strategic Advisory Board  Leaders, Mainstage Speakers
We close the day not with a goodbye, but with a bold invitation: to harness the collective wisdom, inspiration, and momentum we’ve created together.

In this reflective and energizing session, we’ll elevate the insights, voices, and breakthroughs that emerged throughout the summit—from main stage to breakout room. Through facilitated moments and audience interaction, we’ll spotlight the WINiT Wisdom in the Room—the shared power of lived experience, leadership, and possibility.

*Agenda subject to change.

Who Should Attend?

Those passionate about progress. Leaders and learners. Partners and advocates. Anyone who is passionate about the future of women in the business travel industry.

Location

The GBTA WINiT Summit 2025 will be held at:
Civic Hall
124 East 14th Street
New York, NY 10003

Book your hotel accommodations for the WINiT Summit below:

GBTA WINiT Summit 2025 Sponsorship Prospectus

Don’t miss this opportunity to increase your brand awareness, generate leads and network with more than 250 movers and shakers in the corporate travel industry. Align your brand with an impactful day rooted in WINiT’s pillars of mentorship, professional development, and community and position your brand at the center of conversations that drive meaningful change.

Engage this group of business travel professionals and join GBTA as a sponsor. Contact our sponsorship team with any questions.

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Premium Sponsorship Opportunities

 PlatinumGoldSilver
 $25,000 USD$15,000 USD$10,000 USD
Complimentary registrations to be redeemed by Thursday, October 3.1686
Logo recognition on GBTA event website, mobile app, official materials and sponsor recognition slides.*✓  ✓  ✓
All-attendee registration list distributed two (2) times.**✓  ✓  ✓  
One (1) LinkedIn Post on WINiT LinkedIn page (WINiT relevant).  ✓  
One (1) VIP table at all Main Stage sessions (8 people per table).✓  ✓   
One (1) Daily News Brief (DNB) Sponsored Content ad placement (WINiT relevant).✓  ✓   

Other Sponsorship Opportunities

$7,500 USD

  • Logo recognition on GBTA event website, mobile app, official materials and sponsor recognition slides.*
  • All-attendee registration list distributed two (2) times.**
  • 30-second advertisement or message at the top of the GetPica Photo Feed to promote your brand presence at GBTA WINiT Summit.
  • Logo recognition of GetPica experience in the “Post-Event Wrap-Up” email to attendees.
  • Logo recognition of GetPica experience in the “Know Before You Go” email to attendees.
  • Logo recognition on signage near registration with QR code to download GetPica app.
  • Logo will appear inside the GetPica app at top of photo feed and on co-branded banner at the bottom of uploaded photos.
  • Verbal mention and logo recognition on Main Stage in reference to GetPica.
  • Post-event report of app engagement including number of downloads and number of views.
  • The photo feed will remain live for 12 months after the event providing post-event branding.

$18,000 USD

  • Logo recognition on GBTA event website, mobile app, official materials and sponsor recognition slides.*
  • All-attendee registration list distributed two (2) times.**
  • Ten (10) complimentary registrations to be redeemed by Thursday, October 3.
  • Three (3) minute introduction of Keynote speaker on Main Stage (speech only, no videos or presentation).
  • One (1) Daily News Brief (DNB) Banner Ad in 5 issues (WINiT relevant).
  • One (1) VIP table at all Main Stage sessions (8 people per table).
  • Logo recognition in email to all attendees announcing the Keynote Speaker.
  • Opportunity to place a sustainable giveaway at each chair setting in the ballroom. Recommended quantity to be provided by GBTA.

$6,000 USD

  • Logo recognition on GBTA event website, mobile app, official materials and sponsor recognition slides.*
  • All-attendee registration list distributed two (2) times.**
  • One (1) complimentary registrations to be redeemed by Thursday, October 3.
  • Sponsor is responsible for production and shipping costs of the double-clip lanyards. Quantity to be confirmed by GBTA.

$18,000 USD

  • Logo recognition on GBTA event website, mobile app, official materials and sponsor recognition slides.*
  • All-attendee registration list distributed two (2) times.**
  • Ten (10) complimentary registrations to be redeemed by Thursday, October 3.
  • Three (3) minute speaking opportunity to kick-off lunch on Main Stage (speech only, no videos or presentation).
  • One (1) Daily News Brief (DNB) Banner Ad in 5 issues (WINiT relevant).
  • One (1) VIP table at all Main Stage sessions (8 people per table).
  • Sponsor may provide two (2) pop-up banners to be displayed during lunch.
  • Opportunity to place a sustainable giveaway at each chair setting in the ballroom. Recommended quantity to be provided by GBTA.

$7,500 USD

  • Logo recognition on GBTA event website, mobile app, official materials and sponsor recognition slides.*
  • All-attendee registration list distributed two (2) times.**
  • One (1) complimentary registrations to be redeemed by Thursday, October 3.
  • One (1) 30-second commercial to play on WINiT Summit screen before Networking break.
  • Sponsor may provide two (2) pop-up banner to be displayed at networking break.

$6,000 USD

  • Logo recognition on GBTA event website, mobile app, official materials and sponsor recognition slides.*
  • All-attendee registration list distributed two (2) times.**
  • One (1) complimentary registrations to be redeemed by Thursday, October 3.
  • Sponsor to provide approximately 225 sustainably sourced and branded water bottles to be distributed to event attendees.
  • Custom signage on water bottle tables promoting use of water bottles during the conference.
  • Verbal mention and logo recognition on Main Stage in reference to water bottles.

$6,000 USD

  • Logo recognition on GBTA event website, mobile app, official materials and sponsor recognition slides.*
  • All-attendee registration list distributed two (2) times.**
  • One (1) complimentary registrations to be redeemed by Thursday, October 3.
  • Logo recognition in on-site signage around the center recognizing sponsor as Wi-Fi provider.
  • Opportunity to choose Wi-Fi name and password.

*If sponsor purchases multiple sponsorship opportunities at various tiers, sponsor will be recognized at the highest sponsor level tier purchased.

**Distribution of All-attendee registration list will be provided four (2) times:

2 weeks prior – October 10 (Name, title, company)  
1 week post – October 30 (Name, title, company)

Subject to PIPEDA, GDPR Compliance and GBTA Terms & Conditions

Contact Us

Interested in sponsoring the GBTA WINiT Summit 2025 or do you have questions about certain opportunities? Please fill out the form below and a member of the sponsorship team will reach out shortly.

Venue

Civic Hall
Address: 124 East 14th Street, New York, NY 10003

Location of Event:

All events will take place at Civic Hall, on East 14th Street.

Registration:

Thursday, October 23: 9:00am – 2:30pm
Lobby/Entry Level

Main Stage Sessions:

Craig Newmark Auditorium (2nd Level) – 10:00am – 4:45pm

Lunch:

Third Level – 12:30pm – 1:15pm

Dress Code:

Smart Business Casual.  It may feel chilly inside the meeting space, so always recommend a jacket or throw.  Coat check will be available on the 2nd Level  

Average Temperature:

The average temperature in New York City in October a low of about 50°F (10°C) to a high of around 60-66°F (16-19°C).

Transportation

Transportation to and from the venue will be the responsibility of the registrant. Ride share or Taxis are highly encouraged, as availability of parking is limited.

Share Your Experience

We’re excited to see the event through your eyes! Capture your favorite moments, post them on social media, and join the conversation by tagging your photos and stories with our official hashtags: #WINiTSummit25

Platinum

Gold

Silver

Bronze