canada btf 25 all (1)

The GBTA Canada Business Travel Forums are focused, one-day events designed for travel managers, corporate travel buyers, and other professionals involved in managing or influencing their company’s travel programs. 

Held in Calgary, Montreal, and Toronto, these forums provide a dynamic environment for education, peer learning, and meaningful engagement with a select group of sponsors and suppliers. More than just learning opportunities, these events foster a sense of community—encouraging open dialogue, shared challenges, and fresh ideas to help shape the future of business travel in Canada.

Cities/Dates & Location: 

Parrainages

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Détails de l'évènement

The GBTA Canada Business Travel Forum 2026 in Calgary took place on Tuesday, October 27th, 2026.  

This Event has Concluded
Thank You to Our Host Hotel
calgary north #09194e (4)

Hotel Details:  

Double Tree by Hilton Calgary North 
2120 16e Avenue NE, Calgary Alberta, T2E 1L4 

Hotel room, tax, incidentals, airfare, transportation, and other expenses are the responsibility of the attendee. Guest rooms must be guaranteed with a credit card at the time of reservation  
Check-in: 25 octobree   
Check-out: October 27th 

A room block at the hotel has been set aside for $135 per night. Rates are based on single/double occupancy. Each additional guest is $15 plus taxes. Be sure to book early as rooms do sell out for this event. The cut off date for rooms is October 6th, 2026.

Politique d'annulation de chambre 
Cancellations made more than 24 hours prior to the arrival date are permitted without penalty. Cancellations made less than 24 hours prior to the arrival date will be subject to one (1) nights room and tax charges.

Booking Closed
doubletree hilton calgary north

Ordre du jour

7:30 AM – 1:30 PM

Registration Open & Tabletop Exhibitor Showcase

8h00 – 9h00

Supplier Showcase Open/ Buffet Breakfast

8:30 AM – 10:15 AM

Buyer Only Roundtable

10h15 – 10h30

Casser – EXPO

10h30 – 10h40

Opening Remarks/ Supplier Spotlight

10:40 AM – 10:45 AM

Canadian Advisory Board Update

10h45 – 11h30

NDC 3.0: What’s Real, What’s Not, and What Matters

New Distribution Capability (NDC) has moved beyond industry buzzwords and pilot programs – but where does it truly stand today?  

This interactive fireside chat cuts through the hype to provide corporate travel buyers with a practical understanding of today’s NDC landscape. Rather than revisiting the fundamentals, the discussion will focus on what has changed, what misconceptions still exist, and what buyers should be asking as NDC adoption continues to evolve. Through candid discussion, real-world examples, and lessons learned from organizations actively implementing NDC, attendees will gain actionable guidance for evaluating their own distribution strategy. Whether your organization is actively adopting NDC or taking a cautious approach, this session will provide practical insights to help you navigate the next phase of airline distribution with confidence. 

11h30 – 12h15

TMC Standard for SLA Frameworks and Penalty Clauses

Co-developed with FCM Travel

SLAs promise a lot on paper. Do yours match what you and your travellers experience? This panel session cuts through the contract language to show what SLAs really mean in travel management. You’ll hear how the account manager and travel manager relationship shapes results, and what drives improvement when standards slip. Bring your toughest questions and leave with practical ways to hold your TMC and suppliers accountable.

12:15 PM – 1:30 PM

Lunch/Dessert/Coffee & Supplier Showcase

13h30 – 14h30

A Practical Playbook for AI-Powered Destination & Venue Sourcing

Travel managers, meeting planners, and executive assistants are all impacted by the same market forces, yet they often evaluate destinations, budgets, and availability independently. The result can be missed demand signals, budget surprises, reduced negotiating leverage, and duplicate research efforts. This panel will explore the business impact of fragmented destination intelligence, discuss how organizations can better anticipate market conditions, and examine the role technology can play in improving visibility into destination demand and risk. 

2:30 PM – 2:45 PM

Break – EXPO

2:45 PM – 3:45 PM

Crossing Borders, Compounding Risks: Would You Approve This Trip?

  How Polycrisis Is Reshaping Business Travel, Risk, and Resilience  

The session will explore how polycrisis is reshaping the traveler journey from trip approval and pre-travel planning, through the airport and border crossing, to the destination and return home. Attendees will gain practical strategies for strengthening traveler preparedness, improving cross-functional collaboration, and building more resilient travel programs capable of responding to multiple disruptions occurring simultaneously. 

3:45 PM – 3:55 PM

Pleins feux sur les fournisseurs

3:55 PM – 4:00 PM

Conclure

4:00 PM – 5:00 PM

(Prize at 4:30 PM)

Supplier Showcase Session, Prize Drawing & Networking Reception

Tarifs d'inscription

Taux membre acheteur GBTA : Tarif acheteur (non membre) Supplier Participation
Complimentary for buyer members $50.00 registration fee Limited to 15 people at a registration rate of $499.00. Suppliers must be Allied members and are required to bring at least two buyers to the BTF to complete registration.

Heading to the GBTA Canada  Business Travel Forum in Calgary?

Let your network know! 

Download one of our official social media graphics and share your excitement. Post on your favorite platforms and tag @GBTA so we can amplify your post. 

i am speaking calgary
i am speaking calgary (g)

Thank you to our 2026 Sponsors

Platine

bwh (1) (1)
direct travel
hilton

Leadership intellectuel

fcm300

Or

enterprise

Détails de l'évènement

The GBTA Canada Business Travel Forum 2026 in Montreal will take place on Tuesday, November 17th, 2026.  

Registration is open from 7:30 AM to 1:30 PM.

Enjoy an open buffet breakfast from 8:30 AM to 10:00 AM.

Opening remarks for buyer delegates begin at 10:30 AM, followed by buyer-only roundtables through 3:15 PM.

The day concludes with the Supplier Showcase and Networking Reception from 3:45 PM to 5:00 PM.

Thank You to Our Host Hotel
sofitel logo noir fr

Hotel Details:  

Sofitel Montréal Le Carré Doré – Golden Mile
1155 rue Sherbrooke Ouest, Montréal (Qc.) H3A 2N3 

Hotel room, tax, incidentals, airfare, transportation, and other expenses are the responsibility of the attendee. Guest rooms must be guaranteed with a credit card at the time of reservation.

Please make reservations with the information provided below:  

Phone: 514-788-3043  
Toll Free: 1-877-285-9001 
Email: h3646.reservations@sofitel.com 

Politique d'annulation de chambre 
Individuals must guarantee their reservations by using a credit card. The hotel will charge the first night including taxes. This amount will not be refundable. Reservations and deposits received after the reservations due date, or exceeding the contracted Room Block, will be confirmed on a space and rate available basis.  

montreal sofitel montreal golden mile photo 6

Ordre du jour

7:30 AM – 1:30 PM

Registration Open & Tabletop Exhibitor Showcase

8h00 – 9h00

Supplier Showcase Open/ Buffet Breakfast

8:30 AM – 10:15 AM

Buyer Only Roundtable

10h15 – 10h30

Casser – EXPO

10h30 – 10h40

Opening Remarks/ Supplier Spotlight

10:40 AM – 10:45 AM

Canadian Advisory Board Update

10h45 – 11h30

NDC 3.0: What’s Real, What’s Not, and What Matters

New Distribution Capability (NDC) has moved beyond industry buzzwords and pilot programs – but where does it truly stand today?  

This interactive fireside chat cuts through the hype to provide corporate travel buyers with a practical understanding of today’s NDC landscape. Rather than revisiting the fundamentals, the discussion will focus on what has changed, what misconceptions still exist, and what buyers should be asking as NDC adoption continues to evolve. Through candid discussion, real-world examples, and lessons learned from organizations actively implementing NDC, attendees will gain actionable guidance for evaluating their own distribution strategy. Whether your organization is actively adopting NDC or taking a cautious approach, this session will provide practical insights to help you navigate the next phase of airline distribution with confidence. 

11h30 – 12h15

TMC Standard for SLA Frameworks and Penalty Clauses

SLAs promise a lot on paper. Do yours match what you and your travellers experience? This panel session cuts through the contract language to show what SLAs really mean in travel management. You’ll hear how the account manager and travel manager relationship shapes results, and what drives improvement when standards slip. Bring your toughest questions and leave with practical ways to hold your TMC and suppliers accountable.

12:15 PM – 1:30 PM

Lunch/Dessert/Coffee & Supplier Showcase

13h30 – 14h30

A Practical Playbook for AI-Powered Destination & Venue Sourcing

Travel managers, meeting planners, and executive assistants are all impacted by the same market forces, yet they often evaluate destinations, budgets, and availability independently. The result can be missed demand signals, budget surprises, reduced negotiating leverage, and duplicate research efforts. This panel will explore the business impact of fragmented destination intelligence, discuss how organizations can better anticipate market conditions, and examine the role technology can play in improving visibility into destination demand and risk. 

2:30 PM – 2:45 PM

Break – EXPO

2:45 PM – 3:45 PM

Crossing Borders, Compounding Risks: Would You Approve This Trip?

  How Polycrisis Is Reshaping Business Travel, Risk, and Resilience  

The session will explore how polycrisis is reshaping the traveler journey from trip approval and pre-travel planning, through the airport and border crossing, to the destination and return home. Attendees will gain practical strategies for strengthening traveler preparedness, improving cross-functional collaboration, and building more resilient travel programs capable of responding to multiple disruptions occurring simultaneously. 

3:45 PM – 3:55 PM

Pleins feux sur les fournisseurs

3:55 PM – 4:00 PM

Conclure

4:00 PM – 5:00 PM

(Prize at 4:30 PM)

Supplier Showcase Session, Prize Drawing & Networking Reception

Tarifs d'inscription

Taux membre acheteur GBTA : Tarif acheteur (non membre) Supplier Participation
Complimentary for buyer members $50.00 registration fee Limited to 15 people at a registration rate of $499.00. Suppliers must be Allied members and are required to bring at least two buyers to the BTF to complete registration.

Heading to the GBTA Canada  Business Travel Forum in Montreal?

Let your network know! 

Download one of our official social media graphics and share your excitement. Post on your favorite platforms and tag @GBTA so we can amplify your post. 

i am speaking montreal
i am speaking montreal (g)

Thank you to our 2026 Sponsors

Platine

bwh (1) (1)
direct travel
hilton

Leadership intellectuel

fcm300

Or

choice300

Détails de l'évènement

The GBTA Canada Business Travel Forum 2026 in Toronto will take place on Wednesday, November 25th, 2026.  

Registration is open from 7:30 AM to 1:30 PM.

Enjoy an open buffet breakfast from 8:30 AM to 10:00 AM.

Opening remarks for buyer delegates begin at 10:30 AM, followed by buyer-only roundtables through 3:15 PM.

The day concludes with the Supplier Showcase and Networking Reception from 3:45 PM to 5:00 PM.

Thank You to Our Host Hotel
novotel

Hotel Details:  

Novotel North York
3 Park Home Ave, North York, ON M2N 6L3 

Hotel room, tax, incidentals, airfare, transportation, and other expenses are the responsibility of the attendee. Guest rooms must be guaranteed with a credit card at the time of reservation. 

Check-in: After 3 pm on November 24e  
Check-out: Before 12 noon on November 26th 

A room block at the hotel has been set aside for $209 per night. Reservations must be made by October 26th to qualify for the group rate. To reserve a room please contact the hotel at: 

Téléphoner: 416-733-2929 (extension 1) and mention group name “GBTA Business Travel Forum” or “Block ID#1878115” 
E-mail: reservations@novotelnorthyork.com  

Parking:  Parking payment is $23 with in and out privileges. Max height of vehicle is 6’1 or 1.8m.  

Early Departure: Upon departure prior to reserved departure date there will be a fee. The fee will be 50% of your daily room rate. This may be avoided by contacting the front desk at least 24 hours prior to your revised departure date.  

pic novotel north york toronto 51

Ordre du jour

7:30 AM – 1:30 PM

Registration Open & Tabletop Exhibitor Showcase

8h00 – 9h00

Supplier Showcase Open/ Buffet Breakfast

8:30 AM – 10:15 AM

Buyer Only Roundtable

10h15 – 10h30

Casser – EXPO

10h30 – 10h40

Opening Remarks/ Supplier Spotlight

10:40 AM – 10:45 AM

Canadian Advisory Board Update

10h45 – 11h30

NDC 3.0: What’s Real, What’s Not, and What Matters

New Distribution Capability (NDC) has moved beyond industry buzzwords and pilot programs – but where does it truly stand today?  

This interactive fireside chat cuts through the hype to provide corporate travel buyers with a practical understanding of today’s NDC landscape. Rather than revisiting the fundamentals, the discussion will focus on what has changed, what misconceptions still exist, and what buyers should be asking as NDC adoption continues to evolve. Through candid discussion, real-world examples, and lessons learned from organizations actively implementing NDC, attendees will gain actionable guidance for evaluating their own distribution strategy. Whether your organization is actively adopting NDC or taking a cautious approach, this session will provide practical insights to help you navigate the next phase of airline distribution with confidence. 

11h30 – 12h15

TMC Standard for SLA Frameworks and Penalty Clauses

SLAs promise a lot on paper. Do yours match what you and your travellers experience? This panel session cuts through the contract language to show what SLAs really mean in travel management. You’ll hear how the account manager and travel manager relationship shapes results, and what drives improvement when standards slip. Bring your toughest questions and leave with practical ways to hold your TMC and suppliers accountable.

12:15 PM – 1:30 PM

Lunch/Dessert/Coffee & Supplier Showcase

13h30 – 14h30

A Practical Playbook for AI-Powered Destination & Venue Sourcing

Travel managers, meeting planners, and executive assistants are all impacted by the same market forces, yet they often evaluate destinations, budgets, and availability independently. The result can be missed demand signals, budget surprises, reduced negotiating leverage, and duplicate research efforts. This panel will explore the business impact of fragmented destination intelligence, discuss how organizations can better anticipate market conditions, and examine the role technology can play in improving visibility into destination demand and risk. 

2:30 PM – 2:45 PM

Break – EXPO

2:45 PM – 3:45 PM

Crossing Borders, Compounding Risks: Would You Approve This Trip?

  How Polycrisis Is Reshaping Business Travel, Risk, and Resilience  

The session will explore how polycrisis is reshaping the traveler journey from trip approval and pre-travel planning, through the airport and border crossing, to the destination and return home. Attendees will gain practical strategies for strengthening traveler preparedness, improving cross-functional collaboration, and building more resilient travel programs capable of responding to multiple disruptions occurring simultaneously. 

3:45 PM – 3:55 PM

Pleins feux sur les fournisseurs

3:55 PM – 4:00 PM

Conclure

4:00 PM – 5:00 PM

(Prize at 4:30 PM)

Supplier Showcase Session, Prize Drawing & Networking Reception

Tarifs d'inscription

Taux membre acheteur GBTA : Tarif acheteur (non membre) Supplier Participation
Complimentary for buyer members $50.00 registration fee Limited to 15 people at a registration rate of $499.00. Suppliers must be Allied members and are required to bring at least two buyers to the BTF to complete registration.

Heading to the GBTA Canada  Business Travel Forum in Toronto?

Let your network know! 

Download one of our official social media graphics and share your excitement. Post on your favorite platforms and tag @GBTA so we can amplify your post. 

i am speaking toronto
i am speaking toronto(g)

Thank you to our 2026 Sponsors

Platine

bwh (1) (1)
direct travel
hilton

Leadership intellectuel

fcm300

Or

choiccanada300
enterprise

GBTA Canada Business Travel Forums 2026 Sponsorship Prospectus

Join us in driving the growth of the Canadian business travel sector while building lasting connections and staying at the forefront of industry innovation. Sponsoring the Business Travel Forum shows our travel suppliers’ dedication to advancing the Canadian Business Travel Industry and fortifying the development of robust Corporate Travel Programs.

Donnez à votre organisation la meilleure opportunité de se connecter à la communauté des voyages d'affaires tout en élargissant votre réseau, en augmentant les efforts de génération de leads et en améliorant les opportunités de marque.

Intéressé? Contactez notre équipe de sponsoring avec toutes les questions.

cannada btf

Opportunités de parrainage

The Platinum, Gold and Silver sponsorship opportunities below are available in the following verticals:

  • Compagnie aérienne
  • Location de voitures
  • Hôtel
  • Paiement
  • Retail
  • Tech + AI
  • Agence de gestion de voyages

24,500 CAD

  • Two (2) complimentary Supplier registrations to be redeemed no later than 2 weeks prior to event.
  • Liste d'inscription de tous les participants distribuée deux (2) fois : (nom, titre, entreprise) 2 semaines avant, 1 semaine après.
  • Logo recognition on GBTA website, official materials, and sponsor recognition slides.
  • Two (2) minute speaking opportunity during general session. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
  • Une (1) exposition sur table.
  • Logo recognition at networking event.
  • Le commanditaire est encouragé à inviter trois (3) acheteurs à cet événement. L'inscription est gratuite pour tous les acheteurs.
  • Possibilité d'être inclus dans le tirage au sort. Le sponsor doit contribuer à un prix par ville pour participer.

16,500 CAD

  • Two (2) complimentary Supplier registrations to be redeemed no later than 2 weeks prior to event.
  • Liste d'inscription de tous les participants distribuée deux (2) fois : (nom, titre, entreprise) 2 semaines avant, 1 semaine après.
  • Logo recognition on GBTA website, official materials, and sponsor recognition slides.
  • Two (2) minute speaking opportunity during general session. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
  • Une (1) exposition sur table.
  • Logo recognition at networking event.
  • Le commanditaire est encouragé à inviter trois (3) acheteurs à cet événement. L'inscription est gratuite pour tous les acheteurs.
  • Possibilité d'être inclus dans le tirage au sort. Le sponsor doit contribuer à un prix par ville pour participer.

9,500 CAD

  • Two (2) complimentary Supplier registrations to be redeemed no later than 2 weeks prior to event.
  • Liste d'inscription de tous les participants distribuée deux (2) fois : (nom, titre, entreprise) 2 semaines avant, 1 semaine après.
  • Logo recognition on GBTA website, official materials, and sponsor recognition slides.
  • Two (2) minute speaking opportunity during general session. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
  • Une (1) exposition sur table.
  • Logo recognition at networking event.
  • Le commanditaire est encouragé à inviter trois (3) acheteurs à cet événement. L'inscription est gratuite pour tous les acheteurs.
  • Possibilité d'être inclus dans le tirage au sort. Le sponsor doit contribuer à un prix par ville pour participer.

9,500 CAD per city

One available per city. Package includes:

  • Two (2) complimentary Supplier registrations to be redeemed no later than 2 weeks prior to event.
  • Liste d'inscription de tous les participants distribuée deux (2) fois : (nom, titre, entreprise) 2 semaines avant, 1 semaine après.
  • Logo recognition on GBTA website, official materials, and sponsor recognition slides.
  • Two (2) minute speaking opportunity during general session. Stage introduction video (60-second max) is required. Total stage time includes video, speech and/or presentation.
  • Une (1) exposition sur table.
  • Logo recognition at networking event.
  • Le commanditaire est encouragé à inviter trois (3) acheteurs à cet événement. L'inscription est gratuite pour tous les acheteurs.
  • Possibilité d'être inclus dans le tirage au sort. Le sponsor doit contribuer à un prix par ville pour participer.

Nous contacter

Vous êtes intéressé à parrainer ou vous avez une question ? Remplissez le formulaire ci-dessous et un membre de notre équipe vous contactera sous peu.